01 — About Me
I’m a brand and integrated marketing professional with over a decade of experience across entertainment, consumer, and experience-driven industries.
My work focuses on building campaigns and experiences that connect with audiences in meaningful and measurable ways. I’ve led initiatives across brand strategy, partnerships, events, and integrated marketing, bringing ideas to life in a way that feels cohesive, relevant, and grounded in real-world impact.
02 — Approach
I approach marketing as both strategy and execution. I’m interested not just in the idea, but how it shows up across the full customer journey, from initial awareness to on-site experience.
My background as a creative, with a love for music, performance, and the arts, shapes how I think about storytelling and experience. At the same time, my experience as an athlete and dancer has instilled a sense of discipline, consistency, and collaboration that carries into how I approach my work, teams, and partnerships.
I also believe that people ultimately determine the success of a brand. Understanding what they want and need is just as important as performance metrics, and it’s something I consider in every aspect of my work.
03 — Experience & Focus
I’ve worked across global brands and local markets, translating broader strategies into initiatives that resonate with specific audiences.
Having lived and worked in different countries and environments, I’ve developed a broader perspective on how culture shapes behavior, preferences, and how people connect with brands. This has helped me approach marketing with a more thoughtful and adaptable lens.
My experience spans integrated marketing, brand partnerships, experiential and event marketing, and communications. Across these areas, I focus on creating work that balances creativity with performance, ensuring ideas are not only compelling, but effective.
04 — What Matters to Me
As a mom and a marketer, I’m especially drawn to brands that create thoughtful, meaningful experiences for families and communities.
I value work that feels intentional, well-executed, and genuinely relevant to the people it’s meant to reach. I believe the most effective marketing is both strategic and human, creating connection that stays with people beyond the moment.
I care about building work that people don’t just see, they show up for.